Creative Concepts
A creative exploration of campaign ideas for kimkim.
Objective:
To develop visually engaging creative concepts for KimKim’s first round of paid ad campaigns, highlighting customized trips to Norway. The goal was to capture the brand’s approachable, expert voice and inspire independent travelers to book with confidence.
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The Mood Board:
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A visual exploration of inspiration, color palettes, fonts, and design elements to capture the essence of Norway and the kimkim brand.
The Prompted Creatives:​
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Concepts and graphics created in response to the brand’s creative prompts, demonstrating my ability to execute within guidelines.
Beyond the Brief:
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Additional concepts I developed by taking the brand further, experimenting with visual storytelling and messaging to showcase fresh possibilities.
