About the Creative
Hi! I’m Emily, a Social Media Manger and Content Strategist who believes the best content doesn’t just stop the scroll, it tells a story people remember.
Today, I lead social media strategy for a national franchise brand, managing content across Facebook, Instagram, TikTok, and LinkedIn while supporting more than 100 locally operated social pages across the country.
My work blends big picture strategy with hands-on execution; from building scalable content frameworks and analyzing performance data to designing graphics, filming videos, and writing captions that drive engagement.
My career began in education, where I learned how to take complex ideas and turn them into clear, engaging stories. That skill now shapes the way I approach content strategy: making brands feel approachable, understandable, and worth paying attention to.
Today, I specialize in building social media ecosystems that work at scale - developing content strategies, supporting local marketing teams, and creating content that translates across multiple platforms and audiences.
Whether it’s a national campaign, a short-form video, or a long-term strategy, my goal is simple...
In 2019, I launched @Doodlydays, an art-focused Instagram account that grew to 50k followers in its first year and eventually surpassed 100k followers through consistent posting, authentic community engagement, and shareable visual storytelling.
That experience sparked my transition into professional social media management, combining my teaching background with my creative skill set.
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Turn strategy into content, content into community, and insights into smarter decisions.