Case Studies
Thyroid Health 101 — Educational Reel Series
Objective:
To create an engaging, easy-to-understand video series that educates people with thyroid dysfunction on key health concepts, empowering them to take control of their wellness journey.
Blog Post Big Idea Carousels
Objective:
Transform long-form blog content into visually engaging,
easy-to-digest carousel posts that educate the thyroid health
community while driving meaningful traffic back to the full articles.
Creative Concepts
A creative exploration of campaign ideas for kimkim.
Objective:
To develop visually engaging creative concepts for KimKim’s first round of paid ad campaigns, highlighting customized trips to Norway. The goal was to capture the brand’s approachable, expert voice and inspire independent travelers to book with confidence.
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The Mood Board:
A visual exploration of inspiration, color palettes, fonts, and design elements to capture the essence of Norway and the kimkim brand.
The Prompted Creatives:
Concepts and graphics created in response to the brand’s creative prompts, demonstrating my ability to execute within guidelines.
Beyond the Brief:
Additional concepts I developed by taking the brand further, experimenting with visual storytelling and messaging to showcase fresh possibilities.
Passion Projects
My Creative Playground
Creativity is at the heart of everything I do, both professionally and personally. This page is a window into my personal artistic journey - where I explore designs that evoke warmth, memory, and timeless charm, and experiment with photography, painting, & more.
These projects aren’t just hobbies—they’re a way to recharge, push creative boundaries, and explore the parts of my style that don’t always fit within brand guidelines.
Take a look around!
Photography
Watercolor
Pet Portraits
Digital Art
Handmade Color Palettes
